While Oliver Peoples eyewear is distributed through exclusive boutiques like Barneys, Neiman Marcus and Paul Smith, the brand reserves placement of its few stores for fashion centers like Los Angeles, New York, and Tokyo. Every store captures the regional location in a way that clearly represents the distinctive brand. This store was the 5th and resides at South Coast Plaza in Costa Mesa, California.

While working at Cultéva, I assisted the conceptualization and experience design of this award-winning, Oliver Peoples store. The materials were carefully selected to fused the brand’s southern California heritage of the brand with the glitzy aura of Hollywood. Natural materials were posed against high polished enamel surfaces, and lighting was carefully selected and placed to entice customers to engage with the products. Media centers incorporated cultural connections of music and film the brand was recognized for. To complete the brand signature, pillar figures morph from the feature wall and enhance the humanistic side of Oliver Peoples.  

This Oliver Peoples Store achieved 40% more sales than expected in the first year and won against revered haute couture brands for the Association of Retail Environments, formally NASFM, Grand Prize Hardline Specialty Store up to 3,000 sq. ft. and best fixture awards. It was also covered in Visual Merchandising and Store Design’s (VDSD) 2006 June magazine.