Mettech engineered inertial sensors that measured and triggered responses based on seismic activity for the consumer goods, energy, military, and transportation sectors. The company was born from government R&D, and they were targeting to grow commercial opportunities. Like many startups, they weren’t accustomed to the expectations of the open market. We worked together over the course of three years to define the brand, create an identity, and develop communications platform consisting of industry literature, corporate studies, and product materials that resonated with stakeholders. Mettech was a capable company that deserved the intelligent image we accomplished.