Mosley Tribes was born out of the countercultures of Southern California (So-Cal). The research told a story of the free-spirited who fought for their own place in the world and sought to unify with the magnificence of man and mother earth. Our challenge was to create a brand for those who rejected brands.

Mosley Tribes is Oliver Peoples’ cool little brother, and it was created to resonate with honesty and soul. Under the agency Cultéva, I researched, strategized, and helped develop this sunglasses brand to echo with minimalism and zen. With its authentic nature, we attracted the interest of Oakley, which led to their purchase of the Oliver Peoples brand family.