SHADES OF LIFE

MOSLEY TRIBES Sunglasses

Mosley Tribes was born from the countercultures of southern California (So-Cal). The research told the story of skateboarders, surfers, and the free-spirited who had grown up to find their own place in the world and were craving for a taste of luxury that was worthy of their attention. Our challenge was to create a brand for those who rejected brands.

Mosley Tribes is Oliver Peoples’ cool little brother, and it was created to resonate with honesty and soul. Under the agency Cultéva, I researched, strategized, and developed this sunglasses brand to echo with minimalism and zen. With its authentic nature, we attracted the interest of Oakley, which led to their purchase of the Oliver Peoples brand family.

Shades of Life

MOSLEY TRIBES Sunglasses

Mosley Tribes was born from the countercultures of southern California (So-Cal). The research told the story of skateboarders, surfers, and the free-spirited who had grown up to find their own place in the world and were craving for a taste of luxury that was worthy of their attention. Our challenge was to create a brand for those who rejected brands.

Mosley Tribes is Oliver Peoples’ cool little brother, and it was created to resonate with honesty and soul. Under the agency Cultéva, I researched, strategized, and developed this sunglasses brand to echo with minimalism and zen. With its authentic nature, we attracted the interest of Oakley, which led to their purchase of the Oliver Peoples brand family.

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