Prior to its acquisition by the Korean division, Cultéva took on Global Fila to breathe life into a brand that was compromised in every possible way. We looked deep into its heritage and national identity to resurrect the pride and passion of Fila and provide a path to redefining the brand through the deeper meaning of Italian national identity and the culture of sport. Ultimately, we worked to inspire the market and the company itself to revive its potential and once again give Fila a chance to win our hearts and aspire to greatness.

At Cultéva, I conceptualized, art directed, and designed for the Fila account, including partner and sub-brands. Solutions consisted of digital, print, and 3D mediums.